1.light as a feather,allows you to place it anywhere and no power required 2.match your home decoration,can be easily behind a picture,bookshelf or television 3.fast and easy to set up-Unwrap,Plug it in and scan channels 4.you can put it on the wall,on the table or the window(strongly recommended)and it will make you enjoy watching crystal clear digital&HD shows with many opportunities. Set up guide: step 1:connect the end(f-male)of attached coaxial cable to the ANT/IN connector on the back of the TV or DVB-Ttuner. step 2:In the TV//'s setup menu,set the tuner mode to /'/'Antenna/'/'or/'/'Air/'/'.for more detailed instructions,please refer to your TVmanual. atep 3:In the Tv//'s setup menu,set TV to /'/'scan/'/'for channels.this can sometimes be listed as auto-program,auto-scan,channel search or channel scan.consult the tv manual for detailed instructions. step 4:if reception is sporadic,try moving the antenua to another location and rescanning the tv until optimal position is found. step 5:fix the antenua at the optimal position you found. Note: 1.placing the antenna higher or close to/in a window may result in better reception.you must rescan whenever you move the antenna. 2.if you use a flat HDTV,please go through your TV manual to make sure your TV comes with built-in tuner for freeview. 3.make sure you are using a HD recerive;otherwise no HD channels can be picked up. please read receiver manual. 4.you need to retune your freeview TVs and digital receiver from time to ensure you are reseiving all available services.retuning and surrounding environments.