TRIGGER THE BITE: The Caffeine Shad expertly combines visual, scent, and taste stimuli to help anglers catch more and bigger bass on every trip. The lures 5-inch length perfectly emulates the bass preferred forage size and excels in both warm and cool water. The Carolina Chrome color pattern is a real attention-getter from wary bassFISH WITH CONFIDENCE: When you fish with the Caffeine Shad, you fish with confidence because a bait designed and manufactured by the lure experts at is sure to help you catch more and bigger fish every time you hit the waterEXPERT DESIGN: Countless years of on-the-water experience and direct input from fishings most recognizable and successful professional anglers have helped develop the most effective artificial lures for bass and other predatory gamefish. An extensive field testing and product development process ensures that every lure is ready to help you catch more and bigger fishVERSATILE PRESENTATION: You can rig the Shad weightless for topwater, add it to a Carolina rig, or pin it on a jighead when fishing down in the water column. Shallow or deep, the Caffeine Shad is the bait to reach for when you need to really wake the bass upPREMIUM SOFT JERKBAIT: The Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft and pliable, loaded with heavy salt, and strongly laced with real coffee scent. This deadly combination maximizes the Caffeine Shad's appeal by masking unnatural scents and giving fish a tasty reason to hold onto the bite longer, resulting in a healthy increase in positive hook-ups